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Criticalista: World Glamor Festival


World Glamor Festival

The “World Architecture Festival” is being launched in Barcelona in late October. Is this good news or bad news?

The first thing that should be pointed out is that “WAF08” is being organized in London, not Barcelona. A click on “about us” at reveals the following bit of information: “The Festival is being launched as an annual event by Emap, the media group which runs other festivals including the World Retail Congress and Cannes Lions International Advertising Festival” (my italics). Hmm.

The second thing that needs to be mentioned is that a three-day visitor pass to this festival costs 600 euros. For students, the cost is “only” 150 euros.

It seems that this promises to be an architecture event “Cannes style”. Will there be walks along the red carpet? Will Lord Foster arrive in his helicopter? Will the paparazzi be out in force? Will Entertainment Tonight provide those of us who can’t attend this event (due to conflicting agendas, of course) their detailed analysis? Look, here comes a famous patron from Dubai!

What will Wolf Prix talk about at his keynote address celebrating 40 years of Co-op Himmelb(l)au—how he went from being anti-establishment in 1968 to building for multinational corporations such as BMW today?

Too bad I can’t make it.

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